Embarking on a pricing initiative with the latest, cutting-edge software might seem like the ultimate solution, but beware, for beneath the allure of innovation lies a minefield of potential pitfalls. These challenges can’t be easily dismissed, and they often surface

With the inflation wave slowing down, the market has become increasingly competitive. While prices broadly are still climbing, consumers are starting to push back on the price of consumer goods and are seeking discounts. This shift has prompted executives, including