Blogs

Integrating Customer Insights and Value-Based Pricing in New Product Development

In the current economic climate, organizations face mounting pressure to refine their processes, boost competitiveness, and strengthen customer relationships. Central to these goals is the strategy of New Product Development (NPD), a critical area where many companies employ a toll/stage gate process to rigorously assess each development phase, ensuring that…
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Effective Pricing Strategies for Driving Sales Growth

Leverage Pricing Effectively and Unlock Significant Potential Pricing is a powerful tool for boosting sales and profitability. To their own disadvantage, many companies have not prioritized effective pricing. They often focus solely on cost-based margins. By embracing pricing strategies such as customer and product segmentation, value-based pricing, and market based…
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