Volatility Is the New Normal: How Companies Can Protect Margins, Move Quickly, and Lead with Greater Confidence Article written by Scott Green I know you’re feeling it — I am too.  There’s a wave of pressure mounting on both businesses and consumers. Expert opinions on the economic outlook range from…

Building a Pricing Strategy That Lasts: A 7-Step Guide to Unlocking Sustainable, Long-Term Growth and Profitability Developing an effective pricing strategy isn’t a simple task—it’s more like assembling a puzzle where the pieces keep changing. Every decision, from customer segmentation to market positioning, must fit together seamlessly while adapting to…